About Us


The mission of PetPALS is to provide low-cost spay and neuter services and educate the public about the impact of unaltered companion animals in the community.


Our primary goal is to have a significant effect on the euthanasia (a nice word for “kill“) rate at our regional animal control facilities, conservatively estimated to be 5,000 or more per year. 


Susann Friedricks, President of the Board 

Susann is a retired technology executive with over 30 years of experience at Honeywell, Sun Microsystems, ROSS Technology and Pervasive Software and many contract positions involving Intellectual Property. She has been a supporter of PetPALS for over ten years. The past four years she has actively volunteered at clinics and assisted with administrative functions. The Friedricks family has actively volunteered and supported all things animals since coming to the Texas Hill Country in 2004.  Previous volunteer work includes serving on the Board of Directors for the American Red Cross in Austin and Wildlife Rescue.


Eric Tanner, Director

Eric spent over 35 years in records and information management, the last 20 as a consultant to more than 100 public and private sector clients. In addition to professional activities he has also been an active volunteer for the past 25 years, including 10 years as a Marble Falls ISD board member, 5 years as a Granite Shoals city council member, and at a local animal rescue center. He has been volunteering at PetPALS for 5 years, serving as a board member since 2019. On clinic days he provides client traffic control and also serves as a cat recovery specialist. In addition to clinic activities Eric has also constructed a series of facility upgrades, redesigned many of PetPALS’ forms, and manages the organization’s records. And Eric is a big "Cat Dad!"


Karen Luchenbach, Director

Karen lived and worked in the Northeast for 55 years and moved to Central Texas twelve years ago after she and her husband (a native Texan) retired. She has always volunteered with rescue organizations. She was an adopter, foster, evaluator, and interviewer for 20 years with Siamese Rescue of Virginia. When she came to Texas, she wanted to continue helping animals and PetPALS called to her. "It is a lot of work but rewarding. All the volunteers are family, we all work towards the same goal, to help keep our fur companions safe, healthy, and loved."


Jeff Niestockel, Director

Jeff retired from Pfizer's west coast Pharmaceutical Sciences division in 2006. He served as the Director of Supply Chain Management. His group managed material planning, warehousing, sourcing raw and drug materials and Import/export for Pharmaceutical Sciences clinical drug candidates. He joined PetPals as a volunteer seven years ago and became a member of the PetPals Board of Directors three years ago and now serve as Vice-president. Jeff has three rescue dogs and two rescue cats that all call him Papa.  


Rochelle Storin, Director

For over 25 years while working in the marketing and advertising industry, Rochelle volunteered for Any Baby Can, Meals on Wheels, CASA, and Austin Pets Alive!. She was the chair of the Baylor Scott & White Lakeway Women's Advisory Council as well as a board member of the Town Lake Trail Foundation, Lake Travis Chamber of Commerce and Westlake Chamber of Commerce. Now retired, she is the founder of Lake Travis Spay & Neuter Advocacy Program providing transportation for Lake Travis area pet owners to PetPALS. Rochelle joined PetPALS in July 2020 and volunteers in recovery on spay and neuter clinic days. She also volunteers at Highland Lakes Canine Rescue and Wags Hope & Healing.


Diana Penelas, Director

Bio to come


Beth Dop, Director

Bio to come